Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, July 22, 2015

Endless Summer

Magazine Spread

Shameless Self Promotion or discussion on how to get there



Today's submittal is way less about self-promotion and more about a great team brought together to make something amazingly unique and beautiful.  Under the direction of Julia Sanford @ Starr Sanford Design, this team created a stunningly beautiful residence.  Apparently so interesting, Jacksonville magazine decided to cover it in a really great spread this past month.

Take the jump to see more about this project !




What is so great about this particular project, was the local talent.  From the lead designer Julia Sanford, to the technical production & Architecture by Architect Peyman Abadi and Master Builder Jeff Brecko with Aurora, and to continue, we must include the Clients who had the foresight and wisdom to trust their house and design in someone else's hands.



From the before to the after, there is a lot of trust put in a Designer's or Architect's hands.  We are in charge of a family's savings and hard work.  If we go over budget, the project may never even be built, and we have designed for naught.  We also have to be very careful not to over build, or design to show off our own ego.


Great Architecture, should speak of its time and place, but yearn for timelessness -Frank Gehry


One of my favorite Architects (Frank Gehry) speaks so eloquently about the timelessness of our craft.  If the clients with the house pictured above decided to go with a Contemporary home in a traditional neighborhood... how long would any of us love the house? Would the neighbors love us for doing that to their street?  Let's imagine plopping a modern sleek, concrete poured and steel house right in a Classic Beach shingle community.  The house would be so out of place, and the neighbors would probably question our sanity, as well as stir up their Dandruff.  So designing to fit into the surrounding area is super important, we use the local Architectural language of the community to help guide our design, or risk losing neighbors as friends.



I question how long we will have individual Architectural language from each region.  If I were to make a prediction, it is that our Architecture is going to become as homogenized as our commercial landscape in America; countless miles of strip malls and big box stores, all the same in every city.  How long are we going to love this fashion trend in construction?  American's answer is usually just long enough to do some damage; like the suburbs.  Yes, they work well in theory, though totally car dependent, not walkable nor healthy for a true community.  We are turning around slightly.  Walkable communities with an urban shopping center are coming back in vogue.  



So how does this design fit into the neighborhood on a larger scale?  Julie did an amazing job designing this house to help speak the language of Florida's Northern Coast.  This house says "it is a part of the Ponte Vedra beach community and worthwhile".  I wonder what your house says?  Long story short, please do not build the white elephant on the block and Kudos to the design / construction team, as well as the Owner's. It is a beautiful home and a gorgeous story.

Thursday, September 26, 2013

Like the launch of a new boat... so goes a book review

RE: Selected readings to grow 

Well read and practiced, grows your mind and your business...



I have a lot of theories on building and design.  What I believe looks good, what has to be done so something can work and then there are topics I know I should research more.  Trade publications and books on construction and design fill those gaps.  Though there is more to running a business than just learning more about your trade.

Running a business sounds daunting.  For the most part it can be.  The biggest obstacle you will face is revenue, which is directly connected to how many people even know you are available and what you can do for them.  For Designers and Builders, we are constantly looking for the next niche to find great work.  Sure the grocery money is nice so you can fill the pantry, but getting your name, your brand out there can be one of the biggest questions marks on just how to do that economically.

Architect Steve Mouzon has authored a new book where he shares inside knowledge pertaining to the architecture and construction industries titled New Media for Designers and Builders.  In his book, he shares where we've been as a profession and insights into where we're heading; how to talk to clients as a layman and challenges any entrepreneur (not just to those in the design/build fields) 

He asks "What are we doing to cultivate a more authentic voice", which spoke to me as the entire basis on our new networking and advertising path we all find ourselves on.  He rightly justifies what not do as well as steers the reader in a beneficial direction towards getting their name/brand out there.  His book very well could be used across industries, so if you're in IT, business, marketing, etc... consider checking it out.


"So Great, what's so special about a book geared towards media for Designers and Builders?"


Well, While reading his book, I noticed I kept coming back to previous bookmarks to research ideas further.  He makes it very convenient to look into additional material by the way his book is designed compared to other media.  Just as in his Architecture practice, Steve is ahead of the curve on using technology to circumvent the printing press and is using smart devices to engage the reader.  Part of this format is in the use of

external links where at the other end of a click, you are greeted with a light hearted and often amusing story regarding the topic at hand.


The book sets a precedent for interactiveness other media just hasn't touched on yet with 

internal links, allowing you to explore ideas and topics easily.  You can even jump to an online discussion forum to ask and answer questions for each section in the book.

this is truly unique





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